Posted on
Tuesday, 12 July 2016 10:42 PM.

Video, Content

Finding the best content for your videos

When we meet new customers, most of them realise that they need video as part of their content marketing. What some have an issue with is what to put in their videos.

Welcome to the second Blog Post from your Team at Tiny Hound Media.

When we meet new customers, most of them realise that they need video as part of their content marketing. What some have an issue with is what to put in their videos. So we thought we could write a short blog to give you a few ideas. We are helpful like that.

What Could Go In Your Videos?

How you use video will depend on your type of business and the services or products you offer. Here are a few ideas to get you started:

Show off a product

If you sell a physical product, video is a powerful way to give people a sense of what the product is actually like, how it feels and what it’s made of. For instance, if you sell furniture, a video can help convey its build quality.

Explain how to do something

‘How to’ videos are a good way to give people some useful information, while also reminding them of your product. For instance, if you sell car shampoo, you could create a video explaining the best way to wash a car.

Bring testimonials for life

Many companies use written testimonials on their websites. But you can create more interest and authenticity if you interview people or invite customers to upload videos of them using your products.

Upload new videos regularly

Building a regular audience for your videos isn’t easy, but can give your business prospects a big boost. Create new videos regularly and encourage people to subscribe via your YouTube channel.

Add a personal touch

Welcome visitors to your site, introduce your staff or film a ‘day in the life’. This type of content will add personality and bring your business to life. This could help someone decide they'd like to do business with ‘people like that’.

Incorporate music

You can buy sound clips from websites like Shutterstock, iStockPhoto and Ricall, which offers well-known songs by popular artists and emerging acts, ready for use by small businesses and non-profit organisations.

Share industry expertise

You can use video to provide commentary on industry news, or to offer detailed information about your industry. This can help build your reputation and can form a key plank of any your business public relations efforts.

This is just scratching the surface, of course. You can use video in any way you choose. And as shooting, editing and sharing video is much easier and cheaper than ever, you can try different things to see what works for you.