Posted on
Tuesday, 20 September 2016 7:33 PM.

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Using an Animated Video

Here’s why animated video is a great medium for telling stories.

Hello from the team at THM. In our latest blog we want to talk about the use of animation in your videos.

Many of our clients are now asking to use this type of medium and you can view some examples of what we can deliver on the homepage.

Content is all about telling a story. Whether it’s a story about your product or your customers, your main goal as a story teller is to share a message that compels, persuades, and convinces your audience to take action. But the story is only as good as its execution.

Think about it. If you have a great story, but deliver it poorly, your audience is less likely to take action. That’s where animated video can help. Animated video is a rich, engaging medium, that is cost-effective, easy to manage, and will help you deliver your key point. It offers all the benefits of a visual medium with much smaller resource requirements than you might expect.

Here’s why animated video is a great medium for telling stories:

You can bring any concept to life

With animated videos, you’re free to do whatever you want. Let your imagination run wild! It gives you the ability to bring any concept, no matter how complex or out of this world, to life with ease.

You can give context to your ideas

Animated video is a great medium to give context to even your most far-fetched ideas.

With animated video you can take all those factors away and strike a wider range of emotional tones. This can help cover difficult subjects effectively.

You can visually represent abstract ideas

Perhaps one of the biggest benefits of using animated video is the ease with which you can visually capture abstract ideas.

Just ask yourself “Can I aim a camera at it?” If the answer is yes, then live action may be more straightforward than animated video.

But what if you wanted to capture something very big (like global logistics), or something very small (like the workings of a microprocessor), or maybe something abstract (like Bitcoin). It gets a little more challenging, doesn’t it?

That’s where animated video has the advantage. With animated video you can easily capture hard-to-represent ideas on a screen without constraints.

You can easily manage video production

If you have ever shot a live-action video, you’re probably aware it’s a complicated and sometimes frustrating process. You have to worry about the location, actors, props, equipment, sets, and that’s not even taking the weather into account!

With animated video, you’re not constrained by any of these factors.

You can switch backgrounds, move characters, even add props with a simple click, drag-and-drop. This makes it easy to test different ways to communicate your message.

In our next blog we will be talking about the advantages of Animated Video over text based videos.

Speak soon
THM