Posted on
Monday, 1 August 2016 10:36 PM.

Categories
Video

Simplicity is Key

Some videos perform better than others, and there's a reason for this.

Franks the Flooring Store are often remembered for their slogan “We love carpets we do.” Well here at Tiny Hound Media... we love videos.

Videos are our bread and butter. And, because we know just how many hours of effort go into making one minute of video, we believe that every video should be eye-catching, informative and brilliant.

Of course every video cannot be like this. Some videos perform better than others, and there's a reason for this. Drum roll please……………………………………………………

Over-complicating things

It's one of those mistakes that is almost too late to rectify (without paying hand over fist for lots of changes to your video, or just paying for a new video altogether), because by the time your audience see it and say to themselves "What is this?" or "I don't understand what this does!", or the dreaded: "Boooooring!", the video has already been completed and posted online for all to see.

So you want to make a great video that's going to stand out and raise awareness for your brand, you need to remember one thing.

Simplicity is Key.

To avoid the number one mistake made by video marketers, you need to take many things into account:

  • Explainer videos are teasers: you don't need to show every feature of your product or every member of your staff.
  • Attention spans are short: don't make your video too long, and don't cram too much on screen. Keep it simple.
  • Sometimes it's best to take a step back: the passion you have for your product or brand can cloud the creative flow of your video. Don't be afraid to leave it to the professionals.

Speak soon,
THM